Challenges:

ENVSN Festival is a two-day conference and workshop experience that is dedicated to conversations, networking, discovery, and entertainment for young women. At ENVSN, guests can participate in in-depth work sessions about marketing their small businesses, resume writing, or branding their social media platforms. Industry panelists like Jackie Aina, Deja Foxx, and Doja Cat have spoken at ENVSN, and the conference has gathered an impressive list of sponsors, such as Clinique, Beats, Lyft, and Champs Sports.

ENVSN partnered with Clinique to create an ambassador program. ENVSN ambassadors were college students looking for the opportunity to learn about beauty, fashion, and entertainment through the perspective of sales, marketing, and/or graphic design. ENVSN came to Digital Style House, seeking help with running Facebook ads to promote this sponsored opportunity.

Outcomes:

We were inspired by ENVSN’s empowering mission, so we jumped straight to work. We spent $2k on Facebook ads and received 800 applications, which completely surpassed client expectations. ENVSN’s ambassador program was a huge success. Fifteen college students were selected to be ambassadors, and they gained hands-on experience with brand marketing while building valuable relationships with leaders at The Estée Lauder Companies.

Services:

• Social media advertising