The Modern Schoolhouse

Challenge

The Modern Schoolhouse was preparing to open four new preschool locations, with construction still underway. Their goal was to fill seats before doors opened by building a strong waitlist of high-intent, affluent parents in each local market.

They needed to:

• Generate demand before the schools were physically open

• Reach the right families within close proximity to each location

• Create urgency and trust for a brand-new offering

• Convert interest into qualified waitlist sign-ups—not just awareness

Solution

We implemented a full-funnel digital growth strategy designed to drive high-quality waitlist conversions.

Our approach included:

• Organic + Paid Social Media Strategy
  We developed a cohesive content and advertising strategy to position The Modern Schoolhouse as a premium early-education option, while educating parents on its philosophy, curriculum, and value.

• Website Redesign + 2-Step Marketing Funnel
  We redesigned the website to support a two-step conversion funnel, guiding parents from interest → education → waitlist sign-up, optimized for mobile and local traffic.

• Hyper-Local Paid Advertising
  Ads were strategically targeted to affluent parents within a 5-mile radius of each new location, ensuring relevance and high intent.

• Multi-Location Campaign Execution
  Campaigns were managed across four locations simultaneously, with messaging tailored to each community.

Total ad spend: $10,000 across all four locations

Outcome

The results exceeded expectations—before construction was even complete:

• 432 high-intent parents added to the waitlist

• 2,000+ new social media followers in just 5 months

• Strong early demand across all four preschool openings

• A warm, qualified audience ready to convert into enrolled families upon launch

By combining strategic branding, local targeting, and conversion-focused design, The Modern Schoolhouse was able to open their doors with momentum—and seats already spoken for.

High-Intent Leads Generated