Gunnar Peterson

Challenge

Gunnar Peterson is a Beverly Hills-based personal trainer whose clients include celebrities, professional athletes, and everyday people. Gunnar was formerly the Los Angeles Lakers’ Director of Strength and Endurance. He is widely recognized for his expertise in functional training and his commitment to developing and implementing innovative fitness techniques. He has worked with athletes from the NBA, NHL, NFL, MLB, USTA, professional boxing (male AND female!) and various NCAA sports. Many film and television celebrities have also sought Gunnar’s guidance in preparing for roles and have stayed on to become year-round clients, making him a cornerstone of their fitness regimen.

But the online space is one space he hasn’t conquered. With over 350k followers on Instagram, his social media followers wanted to experience his own groundbreaking workout programs.

Outcome

The Digital Style House team designed and built an entire custom iPhone app, so Gunnar’s followers could experience their very own innovative Gunnar workout. This app helped expand Gunnar’s existing follower base, building brand loyalty while encouraging new customers to sign up for Gunnar’s fitness program, purchase Gunnar-sponsored fitness equipment, and share his platform through digital marketing.