The Original Stretchlace

Challenge

Already seeing huge success selling on Amazon, founder Jamie Montz wanted to capitalize on Direct-to-Consumer sales selling from her website. However, her website hadn’t been updated in years and wasn’t given the TLC it deserved. Jamie wanted the full package: a rebrand, content photoshoot, website redesign, social media management and advertising.

Outcome

The DSH team went to the drawing board to figure out who exactly was the demographic and how we wanted the rebrand to look. We created a mood board, discovered customer avatars, planned the photoshoot, recruited models, and redesigned her business from the ground up. It was a night and day transformation from what it once was as you can see from the screenshots below.